Disney sets $7.4 billion Pixar deal

Article Abstract:

Walt Disney Co. of the United States has acquired Pixar Animation Studios also of the United States for $7.4 billion. Chairman and Chief Executive Officer Steve Jobs owns 50.6 percent of Pixar stocks and will become a key advisor to Walt Disney Co. The Mouse House shares are up 1.8 percent to $25.99.

Acquisitions & mergers, MOTION PICTURES, Motion Picture and Video Industries, Mergers, acquisitions and divestments, Company acquisition/merger, Motion picture industry, Movie industry, Walt Disney Co., Company Profile, Pixar Animation Studios, PIXR

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Apple's profit jumps 41% as iPod sales keep shining

Article Abstract:

Soaring sales of Apple iPods are responsible for a second quarter profit increase at Apple Computer Inc. of the United States of $410 million from $290 million last year. Revenue increased by 34 percent.

Electronic computers, Sales, profits & dividends, Computer industry, Microcomputer industry, AAPL, Company sales and earnings, Company earnings/profit, Apple Inc., Company overview

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Videogame makers try to score more ad dollars with research

Article Abstract:

Market research of advertising in video games has found that relevant advertising content enriches the realism of the video games. The video games industry is valued at $25.4 billion in global sales.

Marketing procedures, Science & research, Research Findings, Games, toys, and children's vehicles, Research, Advertising, Video game industry, Video games industry, Marketing research, Market research, Nielsen Entertainment

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