Does text sell?
Article Abstract:
With the creation of an inter-operable cellphone network in Canada, 37 million text messages are sent each month that has led some advertisers to believe that it is a revolutionary new marketing medium. Others feel that it is too soon to decide the scope of short messaging services (SMS's) marketing potential.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Ones to watch 2006
Article Abstract:
Profiles of some young marketing leaders of Canada like Michelle Bodnarchuk, Helen Galanis, Chris Gostling and others, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Request for clarity
Article Abstract:
The process of managing request for proposals in advertising campaigns is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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