Dunhill may rethink targeted sponsorship

Article Abstract:

Rothmans, Benson & Hedges Inc. has secured the best exposure for its Dunhill cigarette brand as sponsor of Toronto's annual bike courier competition, The Alley-Cats Scramble 1997, but it may reconsider the sponsorship next year as tobacco restrictions takes into effect on October 1, 1998. Such event provides the chance for Dunhill to get closer to the community, particularly smokers age 20-up. However, this has raised criticisms again anti-tobacco activists, who claim that the cigarette brand has no right sponsoring a "youthful, active event." The Tobacco Act, meanwhile, will limit promotional materials for events to publications with predominantly adult readership and only permit promotional signs to be displayed where young people are, by law, not allowed.

Government regulation (cont), Marketing procedures, Legal/Government Regulation, Cigarettes, Cigarette Manufacturing, Article, Rothman's, Benson and Hedges Inc.

---

Countdown to Churn

Article Abstract:

The introduction of wireless numer portability service and the effects of the cell phone numbers becoming portable, on the customers base of cellular providers are discussed.

Forecasts, trends, outlooks, Cellular Mobile Radio Services, Services introduction, New Products/Services, Forecasts and trends, Cellular telephone services industry, Cellular telephone services, Market trend/market analysis, Company service introduction, Service introduction, Wireless telecommunications service

---

Ads tackle tough Siemens brand

Article Abstract:

Toronto-based Cundari Integrated Advertising is creating a print campaign for Siemens Canada.

Use of services, Contracts & orders received, Mobile Radio Services, Account Activity, Print Media, Wireless communications services, Siemens Canada Ltd., Cundari Integrated Advertising

Similar abstracts:

• Abstracts: Recruiting and retaining committed salespeople. How to retain salespeople. Personality and salesforce selection in the pharmaceutical industry
• Abstracts: Hook, line and sinker. Stanfield's scores with younger men. Sea change
• Abstracts: Enel expands in Spain. Fiat to sell Toro insurance unit. De Agostini takes a gamble, raising its bid for Lottomatica
• Abstracts: The monster trash. Reaching daytrippers. OAAC cancels Billi Awards for 2002

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.