Hook, line and sinker

Article Abstract:

Third-largest Canadian beer brewing company Moosehead Breweries Ltd will spend C$1.5 million in media advertising that will focus on direct marketing (DM) to capture customers. Moosehead will focus on its "most valuable customers" in its campaign, defined as Moosehead drinkers that meet a number of consumption criteria. Its marketing campaign is considered unique because it aims to build brand loyalty by rewarding existing customers.

Breweries, Beer & Other Malt Beverages, Moosehead Breweries Ltd.

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Stanfield's scores with younger men

Article Abstract:

Stanfield's hopes to improve its appeal on the 35+ market by equating itself with hockey. The company, which is now the official supplier of underwear to the Canadian Hockey League, intends to capitalize on this association in order to improve its demographics. Stanfield's has already released an initial round of billboard advertising that features two polar bears with the tag line 'Official supplier to the Canadian Hockey League.'

Men's and Boys' Cut and Sew Underwear and Nightwear Manufacturing, Men's Underwear ex Knit, Men's underwear, Stanfield's

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Sea change

Article Abstract:

It is believed that the Port of Halifax in Canada is not making an impact on the global economy. Charles McMillan, a professor at York University's Schulich School of Business, believes that the port is not doing enough to market itself. In 2007, the port started working with Trampoline, an advertising agency. The agency helped the port in creating a new graphic identity and in updating its website.

Facilities & equipment, Economic aspects, Marketing, Buildings and facilities, Company marketing practices, Harbors, Harbours

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