The monster trash
Article Abstract:
The outdoor advertising company Eucan has a ten-year contract with Toronto to provide recycling garbage bins with advertisements featured on them. Their recent proposal to replace the existing SilverBox bins with huge 7.5-foot-high bins, with more advertising space, is drawing much flak.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Reaching daytrippers
Article Abstract:
A study conducted among urban Canadians to determine the effectiveness of out-of-home advertising on the purchase decisions of an individual is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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OAAC cancels Billi Awards for 2002
Article Abstract:
The Outdoor Advertising Association of Canada (OAAC) has cancelled the 2002 Billi Awards, which honor the country's outdoor creative.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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