E-mail delivers
Article Abstract:
E-mail offers an effective and cost-efficient tool for marketers, but with people using blocks to prevent spam or inbox overload, legitimate marketers are facing challenges to get across to consumers. Information is presented on the innovative strategies being employed by Books & Music, Indigo, LEOreal Canada, Fairmont Hotels & Resorts, Aeroplan, and Sears Canada, to communicate with their customers. Included are ten effective e-marketing tips.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Q and A: Mario D'Amico
Article Abstract:
Mario D'Amico, marketing vice-president of theater group Cirque du Soleil, talks about his company's marketing approaches, role of marketing department and firm's future. Cirque conducts touring shows.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Thinking globally
Article Abstract:
The receipt of the Marque Awards 2006 by Wunderman Canada, a marketing agency based in Toronto, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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