Expanded horizons

Article Abstract:

Information is presented on how Canadian marketers should stop being insular and tap the opportunities offered by other countries like China, India, other Asian countries, Eastern Europe and Latin America.

Foreign trade, Marketing, Economic aspects, Forecasts and trends, International trade, International aspects, Market trend/market analysis, Emerging markets

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You can't be too thin

Article Abstract:

The marketing companies in Canada spend less money on market research. The trend is not because of the lack of funds but because of the lack of attitude.

Management dynamics, Advertising, Market Research, Market Research & Product Development, Management, Usage, Marketing industry, Marketing research, Company business management, Industry forecasts

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The measure of a brand

Article Abstract:

Financial evaluation of Canadian brand equities is discussed. Intangible assets also contribute to the brand value of companies.

Financial management, Evaluation, Finance, Influence, Intangible property, Intangible assets, Company financing, Equity (Finance), Brand identity

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