Prime discovers reality
Article Abstract:
The specialty channel Prime, which usually presents classic sitcoms, is additionally planning to air repeats of the reality shows that were earlier aired on its sister stations Global and CH. Besides broadening the networkEs appeal to the audience, this strategy will ensure that by airing on both Prime and CanWestEs regular networks, a consumer is less likely to miss an episode and will also increase audiences to both the networks.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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One step at a time
Article Abstract:
Global Television Communications has been able move up in Canadian television ratings with freshman shows like Prison Break, My Name is Earl, 24 and up coming shows like House. Details of the television market are detailed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Heroes and zeros
Article Abstract:
The television audience ratings and market share of broadcasting giants CTV and Global Television Network are analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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