Earning as you fly

Article Abstract:

The use of frequent-flyer programs is a marketing strategy employed by airlines to create customer loyalty, particularly from their business traveller customers, and to win the market of their competitions. To participate in this program, individuals just need to avail of the services of an airline or its allies to collect points that are exchangeable for free flights, partner tickets, hotel nights and other goods and services. The three major international airline alliances with operations in and out of Switzerland with frequent flyer programs are Qualiflyer, ioneworldi and Star Alliance.

Marketing procedures, Scheduled Air Transportation, Intnl & Territorial Air Service, Air Transportation, Scheduled, And Air Courier Services, TRANSPORTATION BY AIR, Air Transportation, Usage, Marketing, Airlines, Frequent flyer programs, Air transportation industry, Civil aviation, Air travel

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Princely profits

Article Abstract:

The Liechtenstein banking sector has experienced phenomenal growth in recent years. Total assets rose by 60% to 27,400 million Swiss francs between 1990 and 1996 while profits reached 232.5 million Swiss francs. Banks are now attempting to sustain this growth by offering new products. Lichtenstein Landesbank, for instance, has introduced LLB Euro Alternativ Invest with portfolio based on bonds denominated in currencies not participating in the planned European Monetary Union.

Sales, profits & dividends, Banking Institutions, Depository Credit Intermediation, Liechtenstein, Banking industry, Management, Banks (Finance), Liechtensteinische Landesbank AG

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Staying in the black

Article Abstract:

Switzerland's economic problems in 1995 did not seem to have adversely affected the performance of the country's largest corporations. Despite continued recession and the strengthening of the Swiss franc, only about 40 of the 400 plus companies that disclosed their earnings showed a loss for that year. Based on consolidated turnover, the biggest Swiss corporations in 1995 are found to be Nestle, Metro, ABB Asea Brown Boveri, Glencore International, and Ciba-Geigy.

Evaluation, Profits, Corporations, Corporate profits

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