Eastern star

Article Abstract:

T&T is the largest Asian supermarket chain in Canada. T&T mostly advertises on ethnic media and on the company's website and they change their product mix according to the ethnic makeup of the area. Big grocery retailers should pay attention to the Asian market as Asians comprise the largest ethnic population in Canada.

Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Targets & Markets, Target marketing, Asian Canadians

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Selling the Olympic dream

Article Abstract:

Bid Corporation worked hard to get the Olympic Games. They worked 7 days a week to complete the project. What clicked the deal for them was the 2 minute video called the Dream that showed how Vancouver would look by 2010.

Venture Analysis, Marketing, Business enterprises, Letting of contracts, Competitive bidding, Company marketing practices, Olympics

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Selling sparkle

Article Abstract:

BHP Minerals uses the mystique of northern Canada and the quality of its gems to market diamonds from its Ekati mine.

Campaigns, Gem Diamonds, All Other Nonmetallic Mineral Mining, Miscellaneous nonmetallic minerals, Diamond industry, Diamond mining, Diamonds, BHP Diamonds Inc., BHP Minerals Ltd.

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