Edelmans pledge to maintain PR agency's independence

Article Abstract:

The father and son team of Dan and Richard Edelman have announced that they have no intention of selling out to a large advertising agency conglomerate. Dan is the founder and chairman, while Richard is the firm's president and CEO. Dan Edelman said they intend to remain independent because of their desire to prioritize public relations unlike some PR firms that have become a part of an advertising conglomerate. Both Edelmans see PR as competitors and equals of advertising agencies is offering their services to clients.

Strategy & planning, Public Relations Agencies, Public Relations, Public relations firms, Daniel J. Edelman Public Relations Worldwide Inc.

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Digging deeper

Article Abstract:

Information is presented on the trend for marketers to hire psychologists and anthropologists for obtaining consumer insights. The methods include shopping with consumers, going to their houses and studying their habits by investigating their medical cabinets, fridges and reading material, and also studying their relationships with their family members. The insights gathered by Fairmont Spas while launching its luxury-spa Willow Stream, and Scott Paper while unveiling Cashmere, are discussed.

Research and Development in the Social Sciences and Humanities, Executive changes & profiles, Advertising, Offices of health practitioners, not elsewhere classified, Psychologists, Offices of Mental Health Practitioners (except Physicians), Anthropologists, Officials and employees, Surveys, Appointments, resignations and dismissals, Marketing industry, Health resorts, Fairmont Spas Inc.

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Ford comes clean, but pushes SUVs

Article Abstract:

Ford Motors has admitted that its popular sport-utility vehicles cause more pollution than cars and that they pose more danger to occupants of cars during accidents. Ford's admission was contained on 'a corporate citizenship report' it released during its annual shareholder meeting on May 11, 2000. Bruce MacLellan, president of PR firm Environics, said the report was released by Ford so that it can avoid further regulations and consumer outcry against its highly profitable vehicles.

Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Michigan, Stockholder data, Ford Motor Co., Sport utility vehicles

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