New ways to get in faces
Article Abstract:
A whole new series of out-of-home advertising media have emerged and are featuring a variety of creative tactics to compel the attention of captive audiences. Out-of-home advertising service startups such as Toronto, Ontario-based IGRABBER and Montreal Quebec-based Zoom Media have had to work hard to creatively deliver messages to consumers whose attention spans continue to shrink in the face of the information overload of the digital age.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Harry meets Doris, again
Article Abstract:
Toronto outdoor media company Mediacom has registered over 3,000 visits in a one week campaign to show that transit shelter ads can attract visitors to a Web site. The campaign's Harris and Doris characters is a revival of a similar campaign ten years which chronicled the couple's love life and mid-life crisis. People who visit the site can help determine the couple's fate by choosing options presented in www.harrydoris.com.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Bright lights, big cities
Article Abstract:
Pixelboard Network Inc owns and operates 23 giant electronic message boards in 14 cities across Canada. Demand for the company's services is on the rise as advertisers are attracted to the idea of showing ads in high- traffic locations such as downtown areas. Partner Stuart Brandy said the company is planning to have four more locations in Toronto and is considering more locations in Montreal and Ottawa.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: How to live with falling prices. Let the bad times roll. Old dogs, new tricks
- Abstracts: People the play's the thing. People: a light touch. Playing with colour
- Abstracts: Cook Islands to get Canadian expertise. AirScene selection. Bovis procures Barcelona contract
- Abstracts: Clean service. Bucher makes a clean sweep. Doll launches deicing truck
- Abstracts: Sprint calling for agencies. No more Mr. Know-it-all, please. Michigan company takes hold of phone ads