Effects of personality on service quality in business transactions
Article Abstract:
A study was conducted to determine the relationships among a salesperson's personality, service quality perceived by purchase representatives, and personality similarities between salespeople and purchase representatives. Findings show that a salesperson's agreeableness was negatively related to the responsiveness perceived by purchase representatives. Salesperson neuroticism was also negatively related to perceptions of assurance, empathy, and service quality.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
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A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economies-South Korea and Taiwan
Article Abstract:
A stage model of international brand development consisting of international branding, the Small Business Growth Stage Model and the Internationalization Process model is proposed through case studies in South Korea and Taiwan. The results indicate that variance across industries might influence the construction of the stage model of international brand development.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Acculturation and the influence of ethnicity on market orientation of African and Caribbean companies in Britain
Article Abstract:
The effects of assimilation and ethnicity on the market orientation of Caribbean and African service firms in the UK are discussed.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2003
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