Enjoyment of the shopping experience: impact on customers' repatronage intentions and gender influence.

Article Abstract:

The study examines the enjoyment of the shopping experience, and its effect on consumers' intention to revisit a shopping center and the influence of gender differences on shopping enjoyment. A 16-item measure was developed and four dimensions of shopping enjoyment are proposed to assess 536 consumer perceptions of the shopping experience in the UK. It was discovered that the relationship of enjoyment with repatronage was found to be stronger in men than in women.

Science & research, Management dynamics, Psychological aspects, Research, Management, Causes of, Shopping, Company business management, Shopping centers, Sex differences (Psychology), Patron and client, Patronage, Shopping centres, Report

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Shopping is truly a joy

Article Abstract:

Consumers deriving great pleasure from shopping are described as seeking hedonistic shopping value, which extends across national borders. This phenomenon is examined by studying six dimensions of price and hedonism. The results proved that the six dimensions of price construct and hedonic shopping values were the same for both countries, with the two values of price mavenism and value consciousness were related to hedonic shopping value.

Pricing Policy, Influence, Pricing, Product price, Hedonism

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Differences between international and domestic Japanese retailers

Article Abstract:

Differences between domestic and international Japanese retailers are investigated. Japanese multinational retailers have more assets and liabilities and larger sales floor space. Among the entry modes they use are joint ventures, representative offices, management contracts, franchising, licensing and, to a lesser degree, acquisition.

Retail Trade, Japan, Retail industry, International aspects, Corporations, Corporations, Japanese

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