Nokia markets cell phones with a style advantage

Article Abstract:

Nokia Corp., a manufacturer of telecommunications equipment from Finland, has managed to surpass the performance of its rival firms through its strategy of appealing to style-conscious consumers with its attractive cellular-telephone designs. Nokia has transformed its cellular-phone handsets into accessories, like jewelry and watches, that suit a user's individuality. Nokia's chairman and president, Jorma Ollila, cited that the firm has adopted product design as a component of its marketing efforts to appeal to cell-phone users.

Comment:

Surpasses performance of rival cos through strategy of appealing to style-conscious consumers w/ attractive prod designs

Marketing procedures, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Nokia Corp., Article

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Danisco to acquire Cultor, creating major food firm

Article Abstract:

Danish food company Danisco will acquire Finnish company Cultor Corp. The deal, at a price of $1.42 billion, will result in one of the world's largest food-ingredient producers.

Comment:

Danish food company Danisco to acquire Finnish company Cultor Corp.

Acquisitions & mergers, Denmark, Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Mergers, acquisitions and divestments, Food industry, Abstract, Danisco A/S, Cultor Corp.

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