Exporting and the Internet: a conceptual perspective
Article Abstract:
An examination of the implications of the Internet on exporting showed that the Internet failed in use as a facilitator of export, acting instead to increase the number of intermediaries in the export process. This is in line with the current use of the Internet as a communications channel, which is being exploited by third parties to market the service of providers. A survey for firms using the Internet for export activities showed that only a few export management firms have active Internet sites for export activities.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1998
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Ideal and actual product adaptation in US exporting firms: market-related determinants and impact on performance
Article Abstract:
Determinants of product adaptation in the export market are examined. These include local government regulation, infrastructure differences, export market lag, cultural differences, competitive intensity and diversity in end-users' tastes. Their different effects on industrial and consumer products are also investigated. Adaptation is mainly affected by government regulation, differences in infrastructure and market lag. Growth in sales is the only indicator of company performance affected by adaptation.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1995
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Attitude-behavior inconsistency ub exporting
Article Abstract:
Inconsistent findings in studies regarding the relationship between attitude and behavior in business is investigated using an empirical study. Results show that top managers from non-exporting firms have the prescribed attitude for exporting. Moreover, inconsistencies are more prevalentin non-exporting companies. Thus, attitude-behavior relationships are found to be not necessarily consistent.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1992
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