Retail financial services segmentation

Article Abstract:

Research on segmentation in the retail financial services industry is reviewed. It is shown that companies involved in the retailing of financial services are increasingly adopting segmentation, an indication that these companies are undertaking research, previously done only by people in the academic field, on the subject. The study suggests that the capabilities of companies be taken into account in the identification of segments, thereby improving the chances of success of the marketing strategies adopted by these companies.

DEPOSITORY INSTITUTIONS, Market segmentation

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The value of multi-channel distribution systems in the financial services sector

Article Abstract:

The multiple distribution strategies used by the UK financial services sector are studied. Result show that sector uses three multi-channel distribution strategies, namely, the 'Balanced,' 'Arm's Length' and 'Networks.' The Balanced strategy involves using a variety of channels. The Arm's Length strategy involves the use of channels that require little contact with customers while the Network strategy involves the use of company-owned or intermediary networks.

Usage, Distribution channels

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Aggressive and prudential marketing strategy for financial services

Article Abstract:

Poor performance in the UK financial services industry has put into question the advantages of marketing. The evaluation is based on marketing concepts and the results of a study focusing on marketing strategies of well-managed financial service companies. A balance of aggression and prudence in strategy is a key factor which distinguishes these successful companies. Successful financial service companies concentrate on selectivity and profit orientation.

Analysis, Marketing

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