FRANCE: A REVIEW OF THE PET FOOD MARKET

Article Abstract:

Unisabi's brands represent a 42.9% market share of the wet cat food and 13.1% of dry cat food, followed by Nestle whose brands represent 38.6% of wet cat food and 66.6% of dry cat food while private labels represent 18.5% of wet cat food and 20.3% of dry cat food. The French have nearly 8.5mn cats as pets so the market has high potential. Dry cat food dives the market, and rose 2.6% in value in the twelve months ending 31 October 1999 compared with a 2% rise in wet cat food. Unisabi added Whiskas Chaton for kittens to its Whiskas Gout et Equilibre line. The company also promotes the Whiskas line as keeping cats urinary system functioning properly. At the beginning of 2000 it is going to introduce Whiskas Top in 1.5 kg and 500 g resealable sacks, backing the new product with a press and television advertising campaign as well as direct marketing and in-store events. Unasabi has introduced packs of varied meals in one-meal servings. These posted a 13% rise at the end of November 1998 These include Sheba les Delices in gelatine and Whiskas minced poultry meat. About 51.8% of French households have a pet, and there are an estimated 7.4mn dogs in France. The market share of the dry dog food rose 13.3% in 1998. Unisabi will launch its eight-item Pedigree Principal line at the beginning of 2000. This includes four products with chicken and beef for adult dogs in 3 kg and 7.5 kg sizes, one product for older dogs in a 3 kg size, a product in 7.5 kg bags for big dogs over 25 kg, and two products for young dogs in 3 kg and 7.5 kg sizes. Nestle's Friskies leads the dry dog food segment with a 17% volume market share, and a 14.4% value market share for the 12 months ending 31 October 1999. For wet food, small sizes are the only ones to increase, with 400 gram formats rising 4.6% in value while the 1.2 kg size dropped 3% in value and 3.6% in volume. Nestle's Friskies has added to three-packs of 400 gram cans of Friskies Junior with rice and chicken, and Fido products. Unisabi has added Caesar with Salmon, Canigou multi-variety two-packs and Pedigree Truite. According to Daniel Noury, the director of exterior relations for Unisabi, the use of pet food remains low, although it has a penetration rate of 85% to 90%. In France 35% of the food given to pets is fresh food (meat and vegetables) 15% is leftovers, and only half is industrially produced pet food. The pet food market represented FFr 9bn in supermarkets and hypermarkets in 1998.

Market share, Unisabi

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FRANCE: ICEUROP.COM LAUNCHED

Article Abstract:

Iceurop.com is a new electronic sales site which has just opened in France, and which will be launched in the Benelux countries and Spain and Portugal at the end of 2000. This site has 1,800 chilled food products and regional food products (fish, meat, vegetables, dairy products, and processed meats) offered by a hundred producers. The site targets households with children in urban environments, and restaurants, hotels and food services. The minimum purchase is set at FFr 300 and the delivery price is FFr 79; the products are delivered in 48 hours by the Hays logistics firm. The objective for 2004 is to reach 100,000 clients with an average market basket of FFr 600.

On-Line Information Services, Database Vendors, Information retrieval services, Database industry

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FRANCE: A DAIRY DESSERT FOR CATS

Article Abstract:

Vitakraft Simon Louis has introduced Milky Yoggi, a dessert for cats made with skim milk. This is priced at FFr 12 to FFr 14 for two pots of 80 grams. This dessert contains minerals and taurine to protect cats' sight, heart, and nervous system.

Grain Mill Products, Brief Article

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