FRANCE: A REVIEW OF THE SWEETENER MARKET
Article Abstract:
The French sweetener market appears to have reached maturity. This market, estimated at FFr 425mn, is now growing only at 1.9% per year, compared with an average rise of 25% per year several years ago. Monsanto's Canderel is the leader on this market, with a 65% market share. But it is facing increasing competition from private labels, which rose 25.2% between 1996 and 1997, and which rose 12% in 1998. It also faces competition from the arrival of the Hermesetas brand of the Swiss company Hermes, a brand which in less than one year has obtained a market share of 9% to 10%. Canderel is focusing on innovation in order to counter this new competition, by expanding its Fruilodie brand, a special brand for jams and jellies. The lowest-priced sweetener products are slipping, with a 24.4% decrease between 1997 and 1998. Eurosucre's Carte Blanch has also losing ground with an 8.7% volume market share in 1998, compared with an 11.2% volume market share in 1996, and a 7% value market share in 1999, compared with a 10.4% market share in 1996. Carte Blanche is counting on a new line of distributors in order to boost its sales.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: CONSUMERS AND FOOD SUPPLEMENTS
Article Abstract:
According to a survey by Sofres, most of the French think of food supplements as vitamins or nutrients, while most of the market consists food supplements made from plants and plant extracts. Nevertheless, 8% of the French use them regularly and 37% use them occasionally. The principal reasons for buying them are particular health problems (18%), for prevention (9%), and in case of illness (6.8%. Paradoxically, these products are not required to demonstrate a health benefit in order to be put on the market. According to Credoc, the regular users live in urban areas, work, and have the same profile as do those who by organic products, which leads to the observation that those who buy food supplements do not really need this type of product.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: ANTI-DEPRESSION TREATMENT FROM PONROY
Article Abstract:
After causing controversy with the first generation of its anti-depression products, Ponroy Sante is going to launch a natural nutrition supplement to stimulate moods in September 2001. This will be an important innovation for the market, and for Ponroy, which specialises in nutritional therapy.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: FRANCE: MICROSOFT/LINUX ON TOP OF SERVER MARKET. FRANCE: NEW OPENING FOR SUSE. FRANCE: SURVEY ON CLIENT RELATIONS
- Abstracts: FRANCE: NEW OPENING FOR SUSE. FRANCE: NEW OPENING FOR EGAIN. FRANCE: LINUX TRAINING IS MORE EXPENSIVE FOR CIGREF
- Abstracts: FRANCE: POULTRY PROCESSED MEAT MARKET. FRANCE: ORGANISATION OF SELF-SERVICE DEPARTMENT. FRANCE: CHARAL OFFERS P'TITS MOELLEUX
- Abstracts: FRANCE: NEW ENTITY FOR ATOS-ORIGIN. FRANCE: ALSTOM CHOOSES ATOS. BENELUX: NOMINATION AT GFI INFORMATIQUE
- Abstracts: UK: CML REPORT INCREASE IN SECOND HOME MARKET. UK: HOUSEBUYING PROCESS TAKES LONGER. UK: EIGHT YEAR LOW ON HOUSING AFFORDABILITY