FRANCE: POULTRY PROCESSED MEAT MARKET

Article Abstract:

The French poultry processed meats market represented 11,000 tonnes in 1998, up 28.9%, for FFr 881mn, up 24.7%. Three segments are driving the market: smoked and salt meats, up 33.4% in volume and up 23.9% in turnover, poultry ham, up 31.9% in volume and up 28.5% in value. Minced and cubed poultry and poultry breasts rose 6.9% in volume but only 0.2% in value. Poultry ham is by far the principal market segment, with a a 56.1% volume market share, and a 61.1% value market share, followed by salt and smoked meats with a 16.3% volume market share and a 16.2% value market share, and sausages with a 14.8% volume market share and a 6.8% value market share. In order maintain their market share or to gain ground, manufacturers are going in for product innovation, with sliced roast farm turkey, and roast chicken fillets, offering practical packaging - trays with shrink film. Fleury Michon is the leader for poultry ham with a 47.4% value market share in 1998, down 3% from 1997; followed by private labels with a 31.9% market share, compared with 31% in 1997; Le Gaulois with a 5.3% market share, compared with 8% in 1997; and Herta with a 6.2% market share, compared with 4.3% in 1997.

Market information - general, Sales & consumption, Poultry Processing, Poultry slaughtering and processing, Dressed Poultry, Smoked Ham ex Canned, Fleury Michon, Ham, Smoked meat

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FRANCE: ORGANISATION OF SELF-SERVICE DEPARTMENT

Article Abstract:

Aoste, the French processed meats company, recommends reorganising the processed meats in self-service departments around use, according their function in the meal, and when they are eaten. Aoste suggests beginning the section, in the direction which people move, with ready-to-eat products, such as entrees, (meat paste, rillettes, foie gras, cooked sausage, and mixed uses (salt meats, poultry ham, cooked ham, and ham shoulder). These should be followed by products to cook, (cooking ingredients) and main dishes.

Marketing procedures, Prepared Meats, Aoste

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FRANCE: CHARAL OFFERS P'TITS MOELLEUX

Article Abstract:

Charal has introduced P'tis Moelleux, frozen mini-steaks in the shape of animals, cars, and in geometric shapes. These products, are designed for children, and are priced at EUR 3.64 per 500-gram bag with resealable zip grip.

Product introduction, Frozen Meats, Frozen meat, Charal

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