FRANCE: A SURVEY ON WOMEN AND DIY
Article Abstract:
A recent study carried out for
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: PRACTICALITY AND SERVICE TO GAIN LOYALTY
Article Abstract:
Innovation in food packaging seeks to make products more convenient. The new containers are designed to suit new ways of eating, particularly eating on the go. Therefore, they must be easier to carry, stock, use, open, and close. Practicality and service to customers enable brands, including the private labels, to demonstrate their innovative power to clients. In stores, these new criteria enable retailers to set themselves apart from competition, to facilitate the act of purchasing, and to increase customer loyalty.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: FFB APPOINTS NEW PRESIDENT
Article Abstract:
Pascal Matroy has been appointed as the president of Federation Francaise des magasins de Bricolage (FFB), the French Federation of DIY retailers. Mr Matroy, legal director at Leroy Marlin, takes over from Maurice Vax, CEO of ANPF M. Bricolage.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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