FRANCE: THE HOME CD-ROM MARKET IN 1998

Article Abstract:

In 1998 French CD-ROM sales were up 54% by volume with 9.3mn units sold and +35% by value at FFr 1.99bn. GfK predicts that in 1999 the market will progress by more than 40% with 13.2mn units sold. In the games console software market, sales volumes were up 54% with 8.7mn units sold, and sales values were up 43% at FFr 2.4bn. Games software products accounted for 47% of market sales volumes, priced at an average of FFr 218 per unit (FFr 197 per unit in first-quarter 1999). This was followed by educational software products with a 20% market share (average price FFr 236 in 1998, FFr 222 in first-quarter 1999), practical guide CD-ROMs with a 16% share (FFr 152 in 1998, FFr 145 in 1999) and art/culture/information products with 13% (FFr 289 in 1998, FFr 147 in 1999). Within the entertainment CD-ROM market, Havas Interactive was the leader with a 13% market share (by value), followed by Microsoft and TLC-Edusoft (with 10% each) and Eidos, Hachette Multimedia and Micro Application with 5.5% each. Havas Multimedia also led the way in the publisher-distributor sector with a 13% share of market values, followed by Ubi-Soft with 11% and Microsoft and TLC-Edusoft each with 10%. In 1999 the average price of an entertainment software product (all sectors included) is expected to fall from FFr 214 in 1998 to FFr 185.

Magnetic and Optical Recording Media Manufacturing, Optical Discs, Microsoft Corp., Computer games, Havas Interactive, Optical disks (Storage media), Eidos Servizi Ambientali Padani S.R.L., Ubi soft

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FRANCE: THE CHILLED SAUCE MARKET

Article Abstract:

Chilled sauces have been growing rapidly with the sales volume increasing threefold in the past four years, reaching 1,500 tonnes at the end of August 1998. For the time being, this is a small niche, representing 1% of the chilled foods section, but the market still has considerable development potential, since chilled sauces meet consumer desire for more authentic, better-quality products. This small department's vitality is attracting new manufacturers and appeals to retailers. It rose 35% in both volume and value at 31 August 1998. Carrefour introduced a full line under its private label brand in 1998.

Comment:

Chilled sauces have been growing rapidly in France with Carrefour introducing a full line in 1998 underits own label

Hypermarkets, Warehouse Clubs and Superstores, Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing, Sauces & Prepared Mustard, Superstores, Carrefour S.A.

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• Abstracts: FRANCE: THE FROZEN FOOD MARKET IN AUGUST 1998. FRANCE: SYRUP SALES ARE GROWING AGAIN
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