FRANCE: THE FACIAL CARE PRODUCTS MARKET IN 1998
Article Abstract:
In 1998, there were 98,133.3 tonnes of body, toiletry, and facial care products sold in France, up 8.9% from 1997, for FFr 2.285bn, up 6.7%. This total included 80,829.3 tonnes of facial care products, up 8.9%, for FFr 1.945bn, up 10.5%. Private labels represented 4,218.9 tonnes, for FFr 56.3mn, up 27.1%. There were 9,217.6 tonnes of body moisturiser sold in 1998, up 14%, for FFr 217.2mn, and of this, 553.1 tonnes were private label products up 15.6%, which represented FFr 7.4mn, up 11.3%. Facial care and facial toiletry products represented a turnover of close to FFr 2.3bn (Eur 350mn). Two new products, Henkel's Diadermine brand wipes and Beiersdorf's Nivea brand patches sent the toiletry market up 20%; without them it rose about 8%. The main competitors are four subsidiaries of L'Oreal, and Henkel with Diadermine. Beiersdorf with Nivea. Nivea posted a 25% rise in sales value, excluding general purpose creams.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: SARANTIS PRESENTS 'BE YOU' RANGE
Article Abstract:
Greek firm Sarantis has presented Be You (B.U.) in France, its new range of body care and eau de toilette products which retails at between FFr 15 and 99 depending on the product. The range, which targets young girls in the 15-25 age range, include a body milk and a shower gel (250-ml bottle each), a spray deodorant (100 ml) and an anti-perspiration deodorant roll (50 ml).
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic: