FRANCE: COMMERCIAL VALUES IN THE 21ST CENTURY
Article Abstract:
It appears as though Cetelem has discovered the indispensable values that distributors must take on board if they are to adapt to the evolutions of commerce in the 21st century. The consumer should be at the heart of the decision-making porches, and ethical considerations will also be important. The recommendations include: the respect of differences, (products and distributors must increasingly consider the real expectations of the consumer and avoid falling into the hyper-segmentation and hyper-choice trap again); commercial relationships must not be neglected, (the human aspect of this relationship is an essential element in the consumer's decision whether or not to make a purchase); the sharing of knowledge (listening to needs, dialogue and interaction with clients); innovation (a true source of growth for commerce). According to Cetelem, product quality will be the most important factor in the choice of shop for the French in the year 2000. Followed by: the ratio of quality to price, price competitivity, services, the clarity of the product offer and geographical proximity.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: URBAN SHOPPING CARTS AT NANCY
Article Abstract:
In France, the Chamber of Commerce and Industry and the city hall of Nancy are participating in the financing of a shopping cart project for city center shoppers. In addition to the production of urban shopping carts, this project involves setting up places where people can check their shopping for a while, home delivery, and rental of bicycles equipped for carrying merchandise. Two prototype shopping carts have already been developed by four students at the National Engineering School for Industrial Systems. Production may begin in April 1999,and the first tests carried out in June 1999.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: GROUPEMENT DES MOUSQUETAIRES AMBITIONS
Article Abstract:
The recently created Fondation du Groupement des Mousquetaires has the aim of becoming active in the following domains; health and nutritional information, training and competence transfers to the benefit of general interest associations, research into human sciences and ergonomics. The group will have an annual budget of approximately FFr 2mn.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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