FRANCE: LECLERC'S GOOD PERFORMANCE
Article Abstract:
According to Secodip, Leclerc, the French retail group has the greatest penetration rate - 54% - clients who went to the store at least once) and a 27.5% loyalty rate, which represents the share of the budget spent at the retail chain. Leclerc owes its success to a rise in solidarity between members and the Ticket E. Leclerc operation which came close to a 20% market share during its first campaign. A second campaign is to be launched on 4 October 2000. It will offer a 25% rise in the amount of purchasing vouchers on the loyalty card, and a one-year use period, compared with 15 days without the card.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: CARREFOUR AND EMPLOYEE SHAREHOLDERS
Article Abstract:
The Carrefour group's 'Shared Value' employee shareholding plan has been a success in France with 68% of shareholders (all formats combined) participating. The plan was most successful with the employees of local shops, where 90% of the employees participated, compared with 78% of hypermarkets, 70% of Champion stores, and Erterco and Picard stores with 50% each. This plan has also been successful with nearly 90% of employee participating in Colombia, 70% in Italy, and 60% in Brazil.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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