FRANCE: CHAMPAGNE SALES UP IN 1997/98
Article Abstract:
Champagne sales in super-and hypermarkets in France were up 3.5% (by value) in the year ending 5 July 1998. The number of champagnes products available was up by an average of 24% in 2 years, with 29.4 products available in 1997. The increase was greater in hypermarkets (+32% with 54.6 products), than in supermarkets (+19.4% with 25.2 products). In 2 years, the average linear store space given to champagne has increased 14% to 819cm in 1997, again this increase was greater in hypermarkets (+16% to 1,833cm) than in supermarkets (+9% to 643cm). Although the potential of super-and hypermarkets is significant, in fact these outlets only represent 40% of total champagne sales. To win a greater market share, more can be done to make the ranges more attractive, especially because champagne is not usually bought on impulse. According to the experts, the period and the occasion are the principle criteria in the choice of a champagne. Therefore Actes d'Achat advises organising the range according to various different events in the year (Saint-Valentine's day, Mother's day etc.), linked to themed marketing with animations and promotions.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: A LOOK AT THE SHAVING MARKET
Article Abstract:
Though shaving foams still represent the strongest sales by volume, manufacturers are counting on gels to develop this market in France, cornered by Williams (Sara Lee), Gillette and Mennen (LaScad) with a 28.5, 19.2, and 18.8% share by volume, respectively. Shares by value reach 28.7, 28.3, and 20% respectively. While the razors market is taking advantage of the Mach 3 effect (Gillette), the continuous trend toward 'cosmetics' and care should help the market keep developing. This trend is plain to see in the after-shave market where more and more 'care' products are rivalling existing players, such as Nivea for men with its vitamine-based lotion. Mennen controls 21.4% of this market by volume (18.9% by value), followed by Brut (Elida Faberge) with 12.6 and 13.3%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: GILLETTE MERCHANDISING STRATEGY DETAILED
Article Abstract:
Gillette is currently working on a specific piece of furniture for supermarkets in France, which is being tested in a number of Champion and Super U units. Shaving items for men should be displayed on a brand basis (each section includes the full range of each brand), according to the US group. A survey shows that men spend 26 seconds to make their purchase in such a system, compared to 40 seconds in a standard section classified per item. Gillette's merchandising recommendation are coming in a moment where the company is very successful with its Mach3 razor, which took one quarter of total turnover in the razor and blade counter in the end of April 2000 in France.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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