FRANCE: PAINTS MARKET UP
Article Abstract:
The French paint and wood coatings market is growing at 3%-5%/t year, driven by the construction industry. A lot of people have been able to go ahead with renovations as a result of a cut in value added tax in France for maintenance work. The do-it-yourself (DIY) market is also benefiting from the cut in the working week to 35 hours. For several years up to 2001 finishing paints have accounted for 50% of the market. According to the marketing director of SigmaKalon, Christian Bridoux, paint is now considered more fashionable than wallpaper. According to the strategic marketing director of ICI Deco France, Michele Klein, who points out that from 1991-2001 any gains have been from ordinary price rises, decorating has now become a hobby. The market in 2001 is confused, with too many products on offer and there is a trend towards water-based paints, which are more environmentally-friendly. There has not been a great increase in the choice of colours. The market rose 3% by volume to 104mn litres in 2000, and 3.7% by value to FFr 5bn. National brands have 60% of the market by value, but there are lots of local brands. The market is led by own brands, which account for 21.3%, followed by Dulux Valentine, with 16.4%. The market needs to adapt to ensure ease of use and comfort, according to Vincent Lepais, Syntolor's marketing director.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: XYLOCHIMIE PROMOTES ITS BONDEX BRAND
Article Abstract:
Xylochimie will spend a yearly FFr 5mn, over three years, to promote its Bondex brand via a TV advertising campaign. The campaign also includes the professional (in 2000) and general public press (2001). Bondex, whose scope used to be limited to wood protection products for outdoor applications, now includes indoor wood protection, a range of products sold through the DIY hypermarkets. Veraline, the brand which used to handle all of Xylochime's indoor wood protection range, is now marketed through the food circuit only (super and hypermarkets). Products and the packaging have been revamped as part of the operation, as Xylochimie wants Bondex to become a reference brand name, available to all consumers.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: COMDAT ADDS TO DIAMANTINE RANGE
Article Abstract:
Comdat, the leading wood treatment and preserving products group in France with its brand, Cecil Industrie, is launching promotional campaigns in DIY retail stores, along with a sales force, in order to accompany two new innovations for its Diamantine Expert range. Comdat has added a wood treatment gel, which does not drip, and allows to penetrate deeper into the wood, three times better than classic products. The second, for wood already degraded, comes with an auto injection cartridge which insures that the product reaches the heart of the wood.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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