FRANCE: INTERMARCHE INCREASES NON FOOD AREAS
Article Abstract:
Intermarche intends to continue the development of its non-food areas, particularly the Kiosque d'Or which sells gold, Espace Temps book stalls which sell cultural items, and its Marche du Bien Etre area which sells health and hygiene products. Intermarche plans to create fifty Marche du Bien Etre units at shopping malls or in Intermarche stores in the years to come. In the meantime, fifteen additional units are already scheduled to open in 2000. The Kiosque d'Or concept with a recommended sales space of forty square metres of sales space is to be developed in a hundred Intermarche stores. This concept is to be developed in the form of 'shop windows' for small-sized Intermarche stores, where only the best-selling products will be exhibited. These products may also be sold only in catalogues, with about 2,300 products, and or by Internet. Intermarche plans to rapidly create a supply centre for the development of Espace Temps.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: INTERMARCHE'S INTERNATIONAL GOALS
Article Abstract:
Intermarche, the French retail group, wants to continue its international development and to be among the leading retail groups in Europe. It is targeting Germany, Belgium, Spain, Italy, Poland, and Portugal. Intermarche is counting on its organised growth, but it is not ruling out possible external growth operations. Intermarche expects to make a turnover of FFr 10bn outside of France in 1999, compared with FFr 7bn in 1998. Although Intermarche has already acquired international stature, it must now be able to turn around the German retail chain Spar, which it took control of in spring 1997. Intermarche is giving itself two years to do this.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
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