FRANCE/EU: CONSUMER CREDIT
Article Abstract:
According to a Cofidis study on consumer credit in Europe and France, 51% of consumer credit holders in Europe are men, and 49% are women, while 52% of consumer credit holders in France are men and 48% are women. In Europe, 48% of credit users are aged 35 to 54 years old. This survey also shows that in France, credit outstanding averages FFr 8,360 (28% of the French have at least one loan) putting France in third place behind Germany with FFr 16,393, and Great Britain with FFr 14,156. This study shows that the use of consumer credit in Europe, as in France, appears to increase with revenues and the number of people in the home. In France, banks hold most of consumer credit, representing 61% compared with 28% for specialised organisations. The homes which use credit do so mainly for the purchase of a specific item, and the purchase of this item has been carefully thought over.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: PROFILE OF ORGANIC CONSUMER
Article Abstract:
Many consumers are now aware of organic products. It is difficult to pinpoint people who buy organic products, and to gain their loyalty. They tend to be less regular in their purchases of organic products. According to a survey by the National Agronomic Research Institute (INRA), organic food buyers consist of the 'old guard' which includes both those who are 'nostalgic' and the 'militants,' 46% of the total organic food buyers, and the 'new buyers', 54% of the total. According to INRA, the brands should focus their efforts more on the new buyers, since this proportion is likely to grow. Brands must offer a sufficiently large range in order to appeal to and gain the loyalty of new organic food consumers. Products must have all of the qualities of a standard product, but have the organic guarantee in addition. Careful, quality packaging must enhance the product.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: THE MERCHANDISING OF PAINTS
Article Abstract:
In a context where an increasing number of women achieve paint and wall paper works all by themselves at home, paints require a clearer merchandising in shops in France. This is especially true with the large hypermarkets specialized in DIY goods, which account for 64.3% of the paint sales in volume and 69.1% in value (year ended on 31 May 1998). These shops offer a variety of references with different technical features. When 96% of the DIY female amateurs read the date on the package to select their paint, and 93% ask the sales person, it might be worthwile to make some efforts on the point-of-sale information aspect. Splitting the range of products depending on the future use (which room in the house?) is a good idea but the segmentation is quite complicated in paints given the many references available.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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