FRANCE: VIVA COLOR LAUNCHED BY WELLA
Article Abstract:
Wella has launched a new permanent hair colour range named Viva Color. Retailing in France at FFr 54 per unit, the product consists of a 2 + 1 formula of an intensive colouring cream, a colour brightener and a gentle active emulsion. The new re-designed packaging and logo (Viva Color replaces the old 'Shampooing Creme Colorant' range) indicates the level of coloration to the consumer. The range consists of 23 shades.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: KERANOVE HAIR COLOUR LAUNCHED
Article Abstract:
Keranove is a new revitalising hair colour that retails in France for FFr 52.50. The colour is available in 15 different shades, and the formula is composed of the association of 3 molecules destined to increase the resistance and repair the hair.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
User Contributions:
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