FRANCE: LOIC RAISON AND ECUSSON TRY TO BOOST CIDER
Article Abstract:
Cidreries Ecusson and Loic Raison, top French cider producers, are planning marketing initiatives and innovations with a view to boosting sales following a 1.6% fall in sales by value in 2000 and several stagnant years. Over 80% of French people like the drink, but many do not think of buying it, and half of them only drink it once a year, according to the marketing director of CSR
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: VOLCLER AND VERT DE VIE SIGN DEAL
Article Abstract:
The French companies Volcler and Vert de Vie have signed a deal whereby they will market Festy-Pom carbonated apple juice in 25 cl and 75 cl formats. Under this agreement the new companies will also offer a full line of ciders which in includes the Bretagne and Normandie under the Ker'Lobret and Mont St Michel brands.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: VOLCLER LAUNCHES TWO HALLOWEEN DRINKS
Article Abstract:
Cidre Volcler has the exclusive Optos-Opus licence for marketing Festy'Pom Halloween apple juice and Chist'R Ma Bro Halloween cider in France. The recommended retail price is about FFr 25 for a pack of two 75 cl bottles of carbonated apple juice and between FFr 22 and FFr 24 for a pack of three 75 cl bottles of cider.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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