FRANCE: TOO MANY WHISKY REFERENCES?
Article Abstract:
Whisky brands may be forced to revise their positions in the French super and hypermarkets owing to the very high number of references available, making it difficult to the consumer. Brands tend to create new high added value segments such as 'collections' and 'selections' of top quality products such as Baron Philippe de Rothschild's Small Batch Bourbons based on Jim Beam, the best selling brand world-wide. The speciality bourbon's limited output is bottled manually. The success of pure malts is another big trend, to the point that Clan Campbell and other blend specialists now display a pure malt offer. Big bottles are being successful too, as shown by Ballantine's Long John whose sales went up 20% since the 150-cl format was introduced. The 100-cl format is a success too. In the year which was ended on 29 August 1999, whiskies and bourbons led the French spirits market with a 34.2% share by value (up 3.9%), while ranking second by volume with 23.4%, up 3.1%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: SENIORS AND BALANCED FOOD INTAKE
Article Abstract:
According to the CIDIL Data Centre on Food Harmony, French households, particularly people fifty to sixty years old are increasingly concerned about a balanced diet. This survey shows that people fifty to sixty years old now consider vegetables, meat, and dairy products to be essential for health. The reveals that senior citizens are the age group which is most receptive to the desire for balanced nutrition. In order to appeal to those fifty to sixty years old, brands and retailers must advertise more on the subject of a balanced diets.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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