FRANCE: MINISTER OF AGRICULTURE AND QUALITY
Article Abstract:
In an interview granted to the Points de Vente magazine, Jean Glavany, the French Minister of Agriculture, gave his opinion on quality signs for food products. He said that the quality policy must be encouraged, but the numbers must be cut back and given a framework in order to meet consumer expectations. It is also essential to communicate in order to make known the special features of each of the quality signs and to see to it that credibility is preserved by being demanding concerning conditions of production, quality, and inspection. Retailers, who are in direct contact with consumers may play an important role in terms of information. The development of these quality signs proves the confidence which consumers have in them during a food crisis period. The minister says that these signs enhance the diversity of French products, culinary traditions, and the know-how of farmers and processors. The purpose of sustainable agriculture, which does not have a quality sign, is to encourage the largest number of operators to encourage the biggest number of operators to improve their production conditions. Mr Glavany thinks that these products' higher prices is justified by more stringent production conditions.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: PRIVATE LABELS' STRATEGY
Article Abstract:
Private labels are increasingly using reserved brands in France in order to develop their selection on certain markets and to eliminate the problem of managing one brand. Casino is doing this with its Le Club des Sommeliers brand for wines. This also makes it possible to prevent the private label selection from becoming banal and uniform. The private labels have a greater number of contacts with consumers than do the national brands. Partnerships have been set up with manufacturers for innovation, but if they are to succeed, the private labels must not copy manufacturers' management methods, and must anticipate customers' demands.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: CERTIFIED PRODUCTS
Article Abstract:
In France, 121 French food products have an Protected Designation of Origin (held by 65) or Protected Geographic Indication (held by 56) certification. Of this total, 34 cheeses hold an Protected Designation of Origin, and four hold an Protected Geographic Indication. In 2000, the European Commission approved 54 French applications for Protected Geographic Indication and 46 for Protected Designation of Origin. Moreover 531 European have been certified - 324 hold an Protected Designation of Origin and 207 have an Protected Geographic Indication certification.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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