FRANCE: PENNZOIL LAUNCHES NEW CAR OIL
Article Abstract:
Pennzoil Quaker State of the US, leading supplier of oil for car engines, is targeting the French market with a new Pennzoil brand developed especially for Europe
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: HOLTS REPACKAGES RANGE
Article Abstract:
Manufacturer of engine additives, Holts has revamped its portfolio of products in an attempt to meet customer demands. The range is smaller and its uses easier to understand, featuring a colour coding system plus different shaped bottles, which enable easy differentiation between additives for diesel engines and those for petrol. Frequent users can purchase large bottles which are calibrated to indicate doses, while the occasional user can buy a smaller bottle for only one treatment. Prices range from FFr 40 to FFr 45.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: CASTROL WIND AWARD
Article Abstract:
Castrol has won a bronze award from the French Merchandising Institute for its efforts to simplify its product range. The company undertook research into consumer expectations, and reorganised its oils into broad groups linked with types of usage and type of engine. Written information is displayed on the shelves to guide consumers in making the correct choice of oil.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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