FRANCE: MONOPRIX WANTS TO ATTRACT WOMEN
Article Abstract:
At Avignon, Monoprix is testing a new store concept targeting women in the 20 t0 45 age range who live in the city centre. Monoprix says that this new concept is intended to be a place devoted to women's self-centred expectations. The store is divided into two main parts. The first, on the right of the entrance, is for apparel and textile goods; the area on the left-hand side is for accessories. The entire first section is linked with a 'piazza' devoted to makeup. After going through the first area, the client reaches a second area which sells perfume and health and hygiene products where women pharmacists and beauticians are available to advise the client. The second part of the store is for the woman's family with men's and children's clothing, a leisure section and a household section. This all cost EUR 1.5mn to start with for the prototype. Comfort and lighting are carefully done, such as the decoration creates an atmosphere combining aluminium and maple furnishings, and polyvinyl chloride slabs which look like wood or stone. A food section, based on the concept used in the Inno store in Annecy, may be added to this prototype. This new concept which is being tested at Avignon should be extended to Valence and Paris before the end of 2001, and then extended to all major cities.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: JEAN-PIERRE GOUBY OF MONOPRIX INTERVIEW
Article Abstract:
Jean-Pierre Gouby is Monoprix's central marketing director, a position which was created while awaiting the nomination of a new general director. In an interview at the Monop Show where Monoprix could meet its suppliers, he discussed three topics - the development of the city-marche, Monoprix's new organisation of its relations with suppliers as part of its merger with Casino, and the Opera purchasing group, which will handle all mass market products, while Monoprix will continue to manage special products. Monoprix's 2001 objective is to mobilise its human resources, which will mean a major training program. In the next five years, the group intends to assert its identity, to develop particularly in textiles and perfumery, and to create new concepts.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: MONOPRIX SELLS 10 AUSTRALIAN PRODUCTS
Article Abstract:
Monoprix will offer a selection of Australian food products from 13 to 23 September 2000. It will sell Thomas Hardy wines, and kangaroo saute with grilled macadamia nuts.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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