FRANCE: NIVEA DEVELOPS ITS Q10 RANGE
Article Abstract:
The face care and toiletries group, Nivea (Beiersdorf), will be extending its Q10 range for 2000, with the arrival of Alpha Flavon, active in vegetal ingredients claiming to be 10 times more effective than vitamin E, to preserve young looking skin. Also added to its Q10 anti-wrinkle range is products for eyes, night care, and also its body lotion, Nivea Body and sun lotion, Nivea Sun. The German group, Beiersdorf, intends to focus on its Nivea range, with the aim to be number on all markets containing face care and body care products, as well as for babies and sun lotions. It intends to be in the top three on the hygiene and make-up market. However Nivea is already the world leader on the care products market, including France, where it offers 14 care products and sells 80mn products per year for FFr 2bn. In the face care market, Nivea Visage and Nivea Vital generate 36.2% (FFr 1.7bn in 1999, up 21.3%) of the group's turnover.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: FRENCH CARE AND TOILETRIES MARKET
Article Abstract:
In 1999 the total French face care and toiletries product market was led by Nivea Visage (Beiersdorf), according to a survey by AC Nielsen, with 27.1% of the total market turnover, compared to 25.9% in 1998. In second place with a 22.5% market value share in 1999, was Plenitude (L'Oreal Paris), compared to 21.9% in 1998. Third was Diadermine (Henkel), with 16.7% of market value (14.5% in 1998), followed by Synergie (Laboratoires Garnier), with 6.6% (5.2% in 1998), then Barbara Gould (Sante Beaute), with 6.1% (7.3% in 1998), and Vittel (LaScad), with 3.2% (4.5% in 1998. Following them was Oil of Olaz (Procter&Gamble) with 2.7% (5.5%), Nivea Vital (Beiersdorf) with 2.7% (2.6%), then others brands with 12.4%, compared to 12.6% market value in 1998.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: PLENITUDE PRESENTS SELF-TANNING RANGE
Article Abstract:
A specialist in face care products, Plenitude (L'Oreal Paris group) will soon make its first step in the body sector, with a range of self-tanning products which the company suggests to install in the face care department in an attempt to enhance the product's exposure (limited to the May-September period for self-tanning products). The shift in Plenitude's strategy is the result of the growing development of self-tanning products, used by 20% of women today (15% in 1997), a market worth 1mn units according to L'Oreal Paris. Plenitude will introduce its range of four products called Sublime Bronze (the largest in the super and hypermarkets circuit where Ambre Solaire, Dermophil and Nivea Sun stand as major rivals) in March 2001.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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