FRANCE: REVIEW OF THE MILK MARKET
Article Abstract:
According to IriSecodip/fabricants, the French drinking milk market is declining in volume but rising in value. Milk with a long shelf-life (94.4% of the volume, dropped 0.9%, and fresh and fermented milk, which hold a 5.6% market share, dropped 2% in volume, while fresh milk rose 3.4% in volume and 1.5% in value, during the 12 months ending 30 November 2000. The overall market is stimulated by special milks, up which represent 115mn litres, up 11.2%, for FFr 1.054bn, up 15.5%, compared with 995.2mn litres of standard milk, down 2.5%, for a value of FFr 3.916bn, up 0.8%. Consumer especially like brick cartons with pour spouts with caps and bottles. However, they appear to be turning away from brick cartons without pour spouts with caps. The two major trends on the drinking milk market are a preference for natural milk and milk which is beneficial to health, as well as the attraction to practical packaging. Candia/Nactalis dominates the total market, with a 28% value market share, followed by private labels with a 26.4% market share, and Lactel with a 14.7% market share. Candia is the leader on the targeted markets of fresh milk where it has a 50% value market share, and milk with a long shelf life, where it has a 55% value market share. The private labels dominate the market of milks with a long shelf life and half-skim milk, with a 33.5% value market share, followed by Candia/Nactalia with a 16% market share, and Lactel with a 12% market share.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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France: French milk remains in the red
Article Abstract:
Despite the efforts made for innovation, there were only 99.1mn litres of fresh milk sold in 2001, down 7.3% from 2000, for EUR 95mn, down 1.9%. However, certain niches were an exception, such as Candia's fresh organic milk, which posted a 23% rise in volume. Candia says that now it is no longer innovation which stimulates the market, but rather merchandising. In its new Eole merchandising concept it recommends placing fresh milk in a refrigerated unit in the middle of the milk section. Fresh milk which is so placed is more likely to appeal to people than when placed next to butter or fresh cream.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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France: The chilled dairy beverage product market
Article Abstract:
The French market for chilled dairy beverages posted a 19.5% rise in 2000, following a 26% rise in 1999, and a double-digit rise is expected for 2001. Innovation is the market driver. Manufacturers have understood this and they are increasing the number of their new product launches. Danone introduced Danao, a product which now holds a 16% value of the chilled fruit juice market. There is Taillefine for drinking, and Yoplait's Soif de Yop and non-fat Panier a boire, as well as Nestle's non-fat Sveltesse fruit drink.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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