FRANCE: THE SANDWICH MARKET

Article Abstract:

According to GIRA, the French sandwich market made a turnover of FFr 9.6bn in 1999, and sold 615mn units, up 6% per year since 1992. Industrial sandwiches represent 20% of this total, for FFr 121mn, and 56mn units sold. By 2010, this market is expected to double and to reach 237mn units. Bakeries posted a 5% rise in sales while sales in cafe dropped 3%, sales in supermarkets and hypermarkets rose 15%, and sales in sandwich shops in creased 10%. Sandwiches are also sold in service stations, at news agents, and in automatic vending machines. According to a Cofremca survey, 32% of the French eat at their place of work. However, the French want fresh products in which the taste of products is not spoiled by a sauce or butter, they want ethnic products and products which are practical to eat for a reasonable price.

GIRA, SANDWICH MARKET

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FRANCE: FRESH COOKED DELICATESSEN MARKET

Article Abstract:

The freshly cooked delicatessen market sector, on the counter service, would have grown by 2-3% in 1999, on 1998. To make the market more dynamic, this market, valued at 15,000 tons by Stratega, there should be more on offer, with more fresh products, quicker and easier to reheat. Consumers are also demanding original recipes and frequently renewed offers, one estimates. None estimate that the delicatessen counter should be improved to cope with growing competition of self service shelving. Finally, the freshly wrapped sector seems to be breaking onto the supermarket sector. This concept is interesting because it combines advantages of the self service shelves and that of the counter service. However, this new concept poses a certain number of questions, amongst which the price, and the introduction of freshly wrapped products.

Market information - general

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FRANCE: REVIEW OF THE CHILLED PRODUCTS MARKET

Article Abstract:

According to Secodip, the chilled products department, all products combined did well despite repeated food crises, representing FFr 124.071bn in supermarkets and hypermarkets sales during the 12 months ending 20 February 2000, up 5.5%, with a 3.7% rise in volume. All segments rose in value, particularly poultry sold in self-service departments,, which represented FFr 1.994bn, up 15.7%, self-service chilled ready foods with FFr 9.66bn, up 14.8%, fish packed in brine and smoked salmon with FFr 5.016bn, up 11.2%, and fruit and vegetables in self-service departments, which represented FFr 2.707bn, up 8.7%. However butter sales remained nearly stable, at FFr 8.266bn, up 0.6%, while fresh milk represented FFr 10.564bn, up 3.4%, and cheese sold in self-service departments, which represented FFr 18.859bn, up 4.7%. Butter declined 2.2% in volume and milk slipped 0.8% in volume. Poultry sales in self-service departments, rose 18.1%, followed by chilled ready foods in self-service departments, up 12.6% in volume and fished packed in brine and smoked salmon, up 10.1% in volume. Sales of chilled productions on promotion represented 15.6% of the total turnover during the 12 months ending 20 February 2000. Only 6% of the turnover milk and 7.3% of the turnover for butter were sold on promotion; these two segments had the lowest promotional activity on the market. The private labels represent a 26.6% value market share. They hold 39% of the processed meats sold in self-service departments, 37.4% of fruit and vegetables, 37.1% of eggs, and 29.5% of fish packed in brine and smoked salmon.

Dairy Products, Dairy Product Manufacturing, Preserved Fruits and Vegetables, Canned, Dried & Frozen Foods, Fruit and Vegetable Preserving and Specialty Food Manufacturing, Food

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