FRANCE: REVIEW OF THE INFANT MILK FORMULA MARKET

Article Abstract:

According to IRI Secodip, the French infant milk formula market represented FFr 1.4bn in the first 11 months of 1999. The market is driven upwards by more digestible and anti-regurgitation milk, a segment which represents 16% of the total infant milk formula sales, and have risen 229%. However, standard infant milk formula dropped 2.9% in value. Lactel, which is already present on the growing milk segment for children from one to three years old, is now tackling the four month to one year age group, with Eveil in one litre bottles. Although the goal of general milk companies such as Lactel is to recruit new consumers as young as possible, the goal of specialists such as Nestle and Bledina is to keep the baby as long as possible by gaining the loyalty of the mothers.

Nestle S.A., Lactel

---

FRANCE: REVIEW OF THE MILK MARKET

Article Abstract:

According to IRI-Secodip Panel Infoscan, the cow's milk market represented FFr 10.521bn, during the 12 months ending September 2000, up 3.1%, but down 0.7% in volume. The market was driven downwards by fresh milk and fermented milk, down 2.5%; by standard milk, down 1.9%, by milk with a long shelf life, down 0.6%, while special milks rose 7.6% carried by the energy of organic milk with a long shelf life, up 31.8%, milk for children, up 15.8%, and special and enriched milk with a long shelf life, up 6.6%. Special milks represented FFr 2.362bn, up 10.9%, due also to the energy of organic milk with a long shelf life, up 36.6% for FFr 330mn, milk for children, up 15.9% for FFr 545mn, and enriched speciality milk, up 11.1% for FFr 357bn. Milk with a long shelf life rose 3.3%, and represented FFr 9.891bn, standard milk rose 1.1% for FFr 7.529bn, and fresh and fermented milk rose 0.5% and represented FFr 630mn. Goat's milk rose 20.3% in volume and 22.7% in value, for FFr 22mn. Bottled milk with a long shelf life rose 5.7% in volume and 10.7% in value, to reach FFr 3.616bn, up 10.7%, to the detriment of milk in brick cartons with a long shelf life, down 2.9% in volume, and down 0.5% in value, to reach FFr 6.264bn. Bottled milk with a long shelf life is driven by bottles of 0.2 litres, and 0.25 litres, up 17% for FFr 118mn, bottles of 0.5 litres, up 16.8% at FFr 567mn, and one-litre bottles, up 10.1% at FFr 2.626bn, while 1.5-litre bottles rose only 3.4% for FFr 304mn. The rise in market value is due to innovation and advertising investments (FFr 156mn was invested in 1999). The milk market energy, particularly in volume, involves a reorganisation of the department. Lactel recommends organising the department starting with fresh milk (7% of the department) in the direction of traffic, followed by half-skim milk which represents 36% of the department, whole milk which represents 11%, organic milk which represents 9%, milk for babies which represents 7%, skim milk which represents 10%, specialities which represent 10%, milk with added vitamins which represents 11%, and the gourmet segment which represents 6%.

Forecasts, trends, outlooks, Fluid milk, Statistical Data Included, Brief Article

---

FRANCE: 1998 BABY FOOD AND DRINK MARKET

Article Abstract:

In the year ending 22/11/98, the baby food and drink market (not including chilled products) was up 3.3% by volume at 129,929 tons, and 3.6% by value at FFr 3.97bn. The infants milk sector was the most dynamic, with a 4.6% increase by value (to FFr 1.63bn) and a 12.2% increase by volume (to 55.971 tons), thanks to the performance of liquid milk (+12.8% by value to FFr 493mn, and +17.8% by volume to 42,166 tons), whereas powdered milk did not register such a good performance (+1.4% in turnover to FFr 1.14bn, and a 2.1% decline by volume to 13,805 tons). The dry children's food market also witnessed a progression, with sales up 3.9% by value (to FFr 684mn) and by 9.1% in volume (to 25,099 tons). Cereals and biscuits were not included in this growth trend, sales were down by both value and volume. However, other product families reported positive evolutions, notably purees (+3.7% by value, but +121.5% by volume) and breakfast products (+16.4% by value to FFr 193mn and +14.9% by volume at 9,054 tons). Small potted products saw a 0.6% decrease in sales volumes to 58,602 tons, but a 3.8% increase in sales values to FFr 1.47bn. The same tendency was spotted for children's juices and drinks, where sales volumes fell 9%, yet sales values were up 8.4% to FFr 176mn (source ACNielsen).

Sales & consumption, Baby Food, Specialty Canning, Grains, Oilseed and Grain Farming, Flour Mixes and Dough Manufacturing from Purchased Flour, Biscuit Dough, Baby foods

Similar abstracts:

• Abstracts: FRANCE: THE FRENCH PEOPLE AND FOOD CRISES. FRANCE: THE FRENCH AND FOOD RISKS. FRANCE: TASTY FOOD MAKES A COME-BACK
• Abstracts: FRANCE: RETAILERS AND RATIONAL AGRICULTURE. FRANCE: CNJA-CARREFOUR-DANONE PARTNERSHIP. FRANCE: GUYENNE ET GASCOGNE'S GOALS
• Abstracts: FRANCE: TOURNIQUIZZ GAME BY NATHAN/RAVENSBURGER. FRANCE: BERCHET MULTIMEDIA CREATED. FRANCE: NATHAN REBUILD TOY ACTIVITY
• Abstracts: FRANCE: ITM'S NEW LOGISTICS BASE. FRANCE: TELEMARKET'S GOALS. FRANCE: INTERMARCHE'S GOALS
• Abstracts: FRANCE: HELENE LAMOTTE JOINS TIPIAK GROUP. FRANCE: TIPIAK'S NEW PRODUCT. FRANCE: TIPIAK LAUNCHES A FROZEN COUSCOUS

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.