FRANCE: THE SOFT DRINK MARKET ROSE IN 1999

Article Abstract:

The French soft drink market represented 1.626bn litres in 1999, up 3.2%, for FFr 7.829bn. On this segment, colas rose only 2.5%, while promotional investments for these products rose 11% from 1998. The 50 cl size rose 13% in hypermarkets and 27% in supermarkets in 1999. Despite the contaminated can crisis in June 1999, Coca-Cola posted a 7% rise in sales from 1998. Fruit juice is the fastest-growing segment on the whole soft drink market, representing 865mn litres, up 5.4%, for FFr 6.435bn, up 9.7%. Refrigerated fruit juice rose 20.5% in volume, and 22.6% in value, reaching FFr 1.3bn, while ambient fruit juice rose only 3.8% in volume and 6.8% in value, for FFr 5.134bn. Refrigerated fruit juice is driven by non-promotion sales volume, up 24%, compared with a 10% rise for sales on promotions. Although the private labels represent half of the ambient segment, their share of the refrigerated fruit juice market represents only 10%. The rise in ambient fruit juice in 1999 is due mainly to the development of pure juice and to the performance of large-size plastic bottles, up 25% in volume.

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France: The soft drinks and water market

Article Abstract:

The French soft drinks and bottled water market posted a 4.9% rise in value, in the 12 months ending 28 October 2001. Sales on promotion represented 14.1% of the total sales. The private labels held a 19.5% market share. The market is driven by bottled water, with a 6.2% rise compared with soft drinks. The private labels have a larger share of the bottled water segment, representing 26.5%, than do the soft drinks, at 10.3%, and they represented 16.7% of sales on promotion for soft drinks and 10.6% for bottled water. Soft drinks and bottled water are boosted by the present trend for health and well-being (energy, beauty, slimming, minerals, and vitamins). The brands in this sector also focus on practicality and diversity in taste. There is an extension of brand territory, as indicated by the arrival bottled water bearing the Danone brand.

Bottled Water, Bottled Water Manufacturing, Statistical Data Included, Danone S.A., Bottled drinking water

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FRANCE: SOFT DRINKS FROM AUGUST 97 TO AUGUST 98

Article Abstract:

According to SECODIP, sales of soft drinks in France represented FFr 14.1bn for the twelve months ending August 1998, calculated monthly, up 4.9%, for 2.4bn litres, up 3.5%. Colas enjoyed the sharpest rise at FFr 3.8bn, up 10.2%, for 842mn litres, up 8%. Fruit juice came to FFr 4.9bn up 2.7%, for 755mn litres, up 2.8%, of which refrigerated juice represented FFr 1bn, up 33%; syrups represented FFr 1.5bn, up 4.4% after several months of stagnation, for 107mn litres, up 2.5%; sodas and carbonated fruit beverages represented FFr 1.3bn, up 4.8%, for 251mn litres, up 3.9%. Still fruit drinks, the only sector to decline, represented FFr 800mn, down 3.1%, for 189mn litres, down 3.1%. The supermarkets and hypermarkets represented 48.4% of the sales volume and private labels represented a quarter of the turnover in this department. Sales of fruit juice rose 10% in volume during May and June in 1998, but rose only 2.5% in July 1998, and declined in August 1998. Sales of syrups rose 10% in July 1998, but they fell in August 1998.

Flavoring Extracts & Syrups, Flavoring Syrup and Concentrate Manufacturing, Flavorings

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