FRANCE: THE CANNED READY MEAL MARKET

Article Abstract:

The French canned ready meal market represented 181,400 tonnes for the twelve months ending 31 September 1999, down 1.5%, for FFr 3.2bn, down 1%. This decline is due to the poor performance of ethnic dishes, down 5.3% in volume and down 6.2% in value, and quenelles, down 1.5% in volume and down 2.7% in value, while Italian canned ready meals rose 1.6% in volume but fell 1% in value and French canned ready meals rose 1.1% in value but fell 1.9% in volume. The heart of the market drove the French canned ready meals market downward, with a 4.4% drop in volume and a 3.7% drop in value, while French upmarket products rose 3% in volume and 5.6% in value. In terms of conditioning, trays posted a 0.4% rise in volume and a 1.5% rise in value, compared with a 16% drop in volume and a 1.2% drop in value for cans, and a 7.5% drop in volume and an 11.9% drop in volume for aluminium sachets. According to William Saurin's managing director, this poor performance is due to the lack of innovations, in-store events, or a real leading brand. The companies are focusing on quality and regional dishes in order to stimulate the canned French ready meal market.

Specialty Canning, Canned Specialties, Canned Foods, Fruit and Vegetable Canning, Pickling, and Drying, William Saurin

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FRANCE: THE CHILLED READY MEAL MARKET

Article Abstract:

The French chilled ready meal market represented 15,400 tonnes, up 31% for the twelve months ending 31 August 1999, calculated monthly, for FFr 1.1bn, up 30%. All segments are posting double digit growth. Ready meals with pasta did best with a 58% rise in volume and a 57% rise in value; followed by ready meals with meat or poultry, up 37% in volume and up 36% in value; Asian dishes up 30% in both volume and value, and Mediterranean ethnic dishes, up 24% in both volume and value. Individual portions dominate the market, all segments combined, with 57% of the volume market share, and 73% of the value market share. The famous chefs Bocuse and Bernard Loiseau stimulated the segment, with 1,700 tonnes, up 46%, for FFr 162.8mn, up 45%. On the chilled ready meal market, consumers want greater practicality and authenticity. In order to meet this demand, new packaging has arrived on this market, such as microwaveable transparent plastic shells and sous-vide thermoformed packaging.

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FRANCE: THE ASIAN PRODUCTS MARKET

Article Abstract:

The Asian products sold in the chilled ready foods section of self-service departments, is enjoying double digit growth, up 45% per year. In-store events and sales of this type of product are somewhat concentrated at the time of the Chinese New Year. Therefore manufacturers and retailers are striving to develop sales of Chinese products at other times. General Traiteur's Luang has launched Grille a la Chinoise, a line made of kits for brochettes to cook in the oven or on the barbecue. Each varieties has little packs of sauce. A promotion in the form of FFr 3 reduction coupons is planned for this launch.

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