FRANCE: THE FRENCH ARE LESS PESSIMISTIC
Article Abstract:
The Institut Francais de Demoscopie, and the French morale indicator show that the French are less pessimistic, due to the relative improvement in the job situation. This rise in optimism is more marked in those 15 to 24 years old (42% say that they are optimistic about their personal situation) than in those 35 to 49 years old where the figure is 32%. Although 53% of those between 15 and 34 see the job situation improving, 50% of those over 34 remain sceptical about reaching the end of the employment tunnel. French consumers are more rational and cautious in consumption - they think over their purchases and plan them, and they react more to value for money than to price alone. For 63 of the French, the uncertainty concerning employment is the principal reason for slowing consumption. The threat to employment leads the French to save money: 49% are saving in order to cope with potential difficulties, while 46% of the savers say that they do so in order to help their children and grandchildren in case of need. In addition, 26% of the French are beginning to set up personal retirement savings. According to a SOFRES survey, 90% of the French say that they are happy, even though health remains their principal concern for 73%, followed by employment, cited by 52%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: CREDIT, DREAMS AND DESIRES OF THE FRENCH
Article Abstract:
According to a survey of the French, they say that being in good health is more important than being happy. In second position, the put the family, cited by 61.5%, followed by work, cited by 25.4%, and money, cited by 20%. One of their main material dreams is to improve their daily life. For their non-material aspirations, the French indicated that wanted more free time and personal development. The French also want to go on holidays, and would like to take a long trip around the world. Of those surveyed, 56% said that their budget was to small to achieve their dreams. Although 55% of the French say that they are too reasonable in managing their budget, a Sofinco survey indicates that credit could be a way to realise their dreams for 54% of the French. This showed that 62% of those surveyed would be willing to go into debt in order to have work done on their home, and 50% would be willing to go into debt in order to buy a car. Of those surveyed, 45% said that credit is a positive act and 54% do not feel guilty when then go into debt. Consumer credit may be considered to be a way to realise one's material and non-material dreams and desires.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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