FRANCE: THE FRENCH LIKE SOUP

Article Abstract:

According to a survey of 1,011 people carried out by the National Soup and Bouillon Manufacturer's Syndicate, 82.2% of those surveyed said that they eat industrially-produced soup regularly or occasionally. Most of the people who eat these soups say that they like this type of product for three reasons: 78% said they are practical, 65% said that they contain vegetables which are not available year round, and 60% said that they are nutritionally balanced. These results explain part of the good performance of this market, which represented 263mn litres for the twelve months ending 31 August 1999, up 3% for FFr 2.011bn, up 11%. There is high market potential since home-made soup still represents 65% of the soup eaten in France. Manufacturers are focusing on technological innovation as well as new recipes in order to attract new consumers. Still these innovations must be made evident on the shelves. Liebig recommends organising the soup section around three branches: technology, brand, and variety. Sixty percent of Liebig's sales are for soup in brick cartons and cans, and 40% are for dehydrated packets. It recommends putting the oldest technologies at the end of the shelves, since the purchase of this type of product is often planned. Liebig puts brick cartons at the head of the section in order to attract impulse purchases.

Dried & Dehydrated Foods, Dried and Dehydrated Food Manufacturing, Dried foods

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FRANCE: REVIEW OF THE ETHNIC FOOD MARKET

Article Abstract:

Ethnic dishes are popular in France - 75% of the French say that they purchased them at least once in 2000, compared with 40% in 1999. The French people's main reasons for buying ethnic meals are the taste, named by half of the them, 30% indicated a change in habits, and 20% said it was to discover new tastes. Ethnic dishes meet the need for pleasure in food. According to Xavier Terlet, the president of XTC, consumers seek something different though ethnic specialities, and discover unknown gastronomic regions. According to market specialists, the future of the ethnic dish market lies in Japanese, Indian, Latin American and even sub-Saharan African dishes. The French like Chinese food, which has a 48% penetration rate, while North African food has a 39% penetration rate, Vietnamese food has a 29% penetration rate, Creole food has a 25% penetration rate, Greek food has a 20% penetration rate, and Tex-Mex food has a 19% penetration rate. According to Exoscopie 2000, private labels are growing on the ethnic food market. They now represent a quarter of the turnover for the ethnic canned ready meals, discount stores hold a 25% volume market share for couscous, a 30% market share for paella, and over a 40% market share for chile con carne.

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FRANCE: PACKAGED SOUP PURCHASERS

Article Abstract:

According to an Ipsos survey for Grayling, 18% of the French buy industrially produced soups, and 64% buy them occasionally. Of those surveyed, 82% said that they buy an industrially-produced soup at least once a year. The French like soup which is all ready to heat, because it is easy to prepare (78% of quotations), because it enables one to eat vegetables which are not available year round (65%), because it tastes good (62%), and because it is nutritionally balanced. Ipsos identified five categories of people who use industrially-produced soup. The first group is the stay-at-homes (28% of those surveyed, of whom a third are over 60 years old). These are the biggest consumers of this type of soup. They like soups with varied vegetables (80% of the quotations), and new recipes (56%). The second group are the speedies, representing 27% of those surveyed. They like tomato soup, and creamy types of soups. This group tends to be young, and not very well-off. The last group are the gourmets, and represent 23% of the total. They are well-off, between 35 and 44 years old, they like to travel and surf on the Internet. They like pumpkin soup (23%), lobster bisque (35%), and sorrel soup (26%).

Frozen Specialties, Frozen Food Manufacturing, Frozen foods

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