FRANCE: TOP FOOD TRENDS
Article Abstract:
Those receiving most votes in the 12th annual Product of the Year event, show that there are three major trends in food products: taste, health and well-being, and practicality. In terms of taste, there is a demand for new textures, more authentic flavours, visible freshness on the packaging and invisible freshness due to the restitution of 'real' taste. In addition, people are more open to flavours from other countries. Healthy food, which for years was associated with 'light' products, has now moved to new concepts such as fitness and energy, naturalness, freshness, enrichment, and nutraceuticals. Practicality is now expressed in the time the product saves the consumer, and space, with compactable packaging and miniaturisation, and products which are more practical to use and access with ergonomic shapes. Since consumers are no longer concerned about the food crisis caused by mad cow disease, certain food products elected product of 1998 are focusing on reassurance while stressing taste and pleasure.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: MAJOR CONSUMER TRENDS
Article Abstract:
Several major trends have issued from the Grand Prix Marketing 2000. Pleasure remains the greatest market trend, along with health and safety, fitness and appearance, energy, and well-being. Mixing pleasure with other consumer trends appears to be a new phenomenon. A key marketing element appears to be increasing the opportunities for consumption. Companies plan to create a deeper relationship with consumers, resulting in more Internet sites and toll-free numbers. Although this innovation is expensive for companies, it meets a real consumer demand. Of those voting for the Grand Prix Marketing de l'Innovation, 37.1% said that there were not enough new products.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: INNOVATION IN THE FOOD INDUSTRY
Article Abstract:
According to Christian Le Bret, the founder of the Grand Prix Marketing Innovation, a major trend in the food domain is the launch of new European recipes, particularly in supermarkets and hypermarkets. Practicality is also one of the innovation strands in the food domain. For the companies, this means implementing many patents in research and development, and investing in industrial processes.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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