FRANCE: WOMEN AND RETAILERS

Article Abstract:

According to a CCA International/Marie-Claire survey carried out for Cosmopolitan and Marie-France concerning the motivations, hindrances and expectations of women aged 35 to 45 concerning retailers, 37.4% of the women surveyed said that they shop at more than 25 stores. Of those surveyed, 31.2% said that they shop at more than 8 general retail chains, and 23.9% shop at more than 16 big specialised stores. CCA categorises the women surveyed into three group: the 'greedy,' aged 25 to 35 years old, the 'tactile' 35 to 45 years old, and the 'hedonists' 45 to 55 years old. For the 'greedy, buying is mainly a way to belong socially, for those in the tactile group, buying is seen as a way of simplifying their life and filling up free time. For the 'hedonists' buying is a way to assert their originality. The role of the store varies according to the groups of women. While the 'hedonists' think that stores should simplify shopping while stimulating desire, the 'tactiles' see stores a theatre with which they can identify themselves. For the 'greedy' stores must use their educational advice role to initiate them. The women consulted think that the development of local shops is a good thing, but that prices are too high. They want more personnel in the departments of general stores. They suggest that these stores should automate the check-out, freeing personnel to be available elsewhere. Women also want stores to be organised in differentiated, welcoming areas. They want the stressful, irritating, anonymous areas to disappear along with 'swindling and bothersome' and anxiety and frustration areas. These areas should be replaced by spaces for living, places of dreams, entertaining and appealing.

Brief Article

---

FRANCE: FROZEN FOODS AND CUSTOMER EXPECTATIONS

Article Abstract:

Sales of frozen foods in French supermarkets and hypermarkets, including discount stores, are sluggish, representing 830,000 tonnes in 1998, up 1.3% from 1997. Frozen foods have become common purchases in France; 82% of the French say that they buy frozen foods at least once during the year, while the penetration rate for ice cream, sherbet, and frozen desserts is estimated at 90%. According to a SOFRES study, housewives say that they limit their purchases of frozen food products and ice cream mainly because of the size of their freezer. In order to boost the sale of frozen food products, supermarkets and hypermarkets still have their work cut out for them if they are to make the frozen food section more attractive and meet the needs of shoppers, mainly concerning customer service. According to studies, 68% of those who buy frozen food products want more information on these products, and 58% want more serving suggestions. In addition, 61% also want insulated bags to be available, 27% want home delivery services, and 29% want frozen food advice.

Frozen Food Manufacturing, Frozen Foods

---

FRANCE: BROCHURES ARE A MUST

Article Abstract:

Brochures have become a must for retailers, despite their high prices, ranging from FFr 10mn to FFr 19bn per year. According to Alain Guinberteau, president of Agence 3000 which specialises in the analyses of all retailers paper communication media, if a retail chain does without its brochures for a week, its attendance falls of by 12% and its turnover shrinks by 2%. According to Mr Guinberteau, the principal trends at present concerning retailers' paper communications, is the specialisation and personalisation of catalogues, as well as their going back to trade marketing, with reimbursement offers, premiums, gifts, or a competition. Thematisation is benefiting the household goods departments to the detriment of mass market food products. However, Philippe Ingold, the promotional strategies consultant, points out that the mass market food companies finance the brochures.

Direct Marketing Services, Direct Mail Advertising, Direct mail advertising services, Direct marketing

Similar abstracts:

• Abstracts: FRANCE: SAR OCEAN'S GOALS. FRANCE: FINDUS PROPOSES TASTE OF ASIA
• Abstracts: FRANCE: REVIEW OF THE WINE AND SPIRITS MARKET. FRANCE: BEHAVIOUR OF SUPERMARKET CUSTOMERS. FRANCE: PROVENCIA CHANGES TO CHAMPION
• Abstracts: FRANCE: REVIEW OF THE WINE AND SPIRITS MARKET. FRANCE: THE 1998 WINE AND SPIRIT MARKET. FRANCE: PROMOTIONS AND THE SPIRITS MARKET
• Abstracts: FRANCE: THE CANNED READY MEAL MARKET. FRANCE: THE ASIAN PRODUCTS MARKET. FRANCE: THE CHILLED READY MEAL MARKET
• Abstracts: FRANCE: RAVIL'S NEW ITEMS. FRANCE: EMMENTAL ET SAVEURS FROM RIPPOZ. FRANCE: EMMENTAL MILLENIUM FROM RAVIL FRICO

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.