FRANCE: WOMEN IN SUPERMARKET ADVERTISING
Article Abstract:
In France, boosted by the rise in feminine values, women are taking an increasing amount of space in retail chain advertisements and communication. This has long been the case in mail-order sales, a sector which has always taken care to establish a supportive relationship with women; The supermarkets and hypermarkets are now following suit, shedding their previous ways of thinking. The housewife under fifty and other caricature-type profiles have been cast aside, and retailer are now flattering feminine individuality while addressing all women. Systeme U is stressing trust with its Shopkeeper's word campaign, while Leclerc is feminising its Marque Repere campaign rather than taking its usual consumerist and claims tone in its advertising. Other documents are the point of view of social psychologist Danielle Rapoport on the relationships between women and retailers, the Planete survey carried out for Interdeco concerning women's aspirations.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: PROMODES OPENS OOSHOP.COM
Article Abstract:
In May 1999, Promodes, the French retail group, opened a virtual store. At present it covers only the Ulis area in the Essone departement, and the Velizy are in the Yvelines departement. The site offers more than 6,000 food and non-food products at hypermarket prices. The products orders are not delivered to one's home, but are deposited in two service points located at Courtaboeuf and Meudon-la-Foret on the day selected by the customer. Payment is by bank card. This virtual store is scheduled for national coverage during the year 2000.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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