Fast food in France
Article Abstract:
The fast foods market in France is extremely buoyant, with hamburger restaurants accounting for 10.7 billion of the 12.7 billion French francs turnover achieved by fast food chains during 1995. The economic recession combined with busier lifestyles has resulted in more customers for low-cost eating establishments. The fast food industry offers a variety of foods, including Mexican, Italian and Lebanese, but almost half of the 1,430 fast food outlets in France are hamburger restaurants.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1996
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Fast food in Germany
Article Abstract:
The German market for system and fast food catering is estimated at an annual 12-15 billion Deutsche Marks (DM), of which DM8-10 billion is made up of fast food alone. Leading fast food operators include Burger King and McDonald's, along with Nordsee, Wienerwald, Langnese-Iglo, and Joey's Pizza Service. An overview of the market is provided, along with details of consumption trends, company profiles, prices, advertising and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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Fast food in Spain
Article Abstract:
The fast food and system catering market in Spain is estimated at 80 billion Pesetas. Leading fast food chains include McDonald's, Burger King and Pizza Hut, and the top ten chains own a total of 650 outlets. An overview of the fast food sector in Spain is included, along with market data, consumption trends, company profiles, advertising, prices and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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