Fixing our problem
Article Abstract:
The Toronto advertising community is associated with patronage scandal, alleged fraudulent billing practices and non-compliant accounting practices, shifting their focus from clients to short-term profits. As clients were becoming increasingly skeptical about their financial services, explicit efforts are suggested to restore trust in their relationships as this trend could threaten to exceed further aspects of their business.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Flavor's momentum killed by Wolf
Article Abstract:
TorontoEs Flavor advertising agency was forced to shut down after a surprise January 30, 2004 announcement from its parent company, Wolf Group Integrated Communications. Kelly Durcan, the parent company's vice-president corporate communications, states that the reason for the shut down was financial crisis with the network's U.S. operations.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Creative eye in DRTV
Article Abstract:
Details of some advertising campaigns of companies like Direct Energy Marketing Ltd., CIBC Aerogold and Senior Tours Canada are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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