Follow the viewer

Article Abstract:

According to a recent survey conducted by Toronto market research company The Strategic Counsel, in the last few years, there has been a dramatic increase in Canadian TV viewersE preference for specialty channels over conventional channels. Marketers should take note of this trend and capitalize on it.

Television Broadcasting, Television broadcasting stations, Public affairs, TV Networks, Television networks, Public opinion, Television viewers

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Mergers and inquisitions

Article Abstract:

The upside of the merger of and Nielson Media ResearchEs electronic TV measurement systems is that it will eliminate duplication of data and the high cost of supporting two services. On the downside, there are major concerns that too much power will be vested with the broadcasters.

United States, Acquisitions & mergers, Advertising, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Mergers, acquisitions and divestments, Company acquisition/merger, Marketing industry, Marketing research firms, Nielsen Media Research Inc.

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The greying Internet

Article Abstract:

Findings of Comscore Media Metrix on Internet use by Canadians are presented.

Internet access, Canadians

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