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Creative ear

Article Abstract:

Wray Ellis, director, creative services, with the Radio Marketing Bureau in Toronto, states that effective radio ads are those that focus on solving listeners' problems. He presents examples of four successful commercials to explain his point.

Author: Ellis, Wray

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004

Radio, TV, publisher representatives, Media Representatives, Management dynamics, Radio Advertising, Management, Beliefs, opinions and attitudes, Company business management, Ellis, Wray, Radio Marketing Bureau Inc.

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The trend watchers

Article Abstract:

Reinier Evers, Laurie Mah, Shane Skillen and Andy Nulman, executives of the marketing industry, present speculations on the performance of the marketing industry in 2007.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007

Interview, Evers, Reinier, Mah, Laurie, Nulman, Andy, Skillen, Shane

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Subjects list: Canada, Officials and employees, Marketing industry

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